About
I’m a UI/UX and brand designer drawn to clear structure, thoughtful visuals, and the process of turning ideas into experiences people can understand and connect with. My work moves between identity, interface, and strategy; always with the intention of giving ideas a form that feels expressive, considered, and human.
Experience History
Philosophy Babes Association. The Philosophy Festival of Cluj
Co-founder & Lead Brand Designer
Oct 2024 - Present
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- Directed the visual identity and branding for the Philosophy Festival of Cluj, including logo development, digital campaigns, and promotional materials for large public audiences.
- Shaped the creative direction and long-term visual culture strategy of Philosophy Babes, strengthening its public presence and recognizability across academic and youth communities.
- Oversaw festival communication design, ensuring coherence between visual assets, event messaging, and institutional partnerships.
- Coordinated festival logistics and operations, contributing to panel planning, guest management, partnerships, and student outreach initiatives
- Played a central role in advancing the association’s mission of making philosophy accessible, engaging, and culturally relevant for younger generations through thoughtful design and public-facing communication.
Limousine Alliance. Zurich, Switzerland
Lead UI/UX Designer & Project Manager
Nov 2024 - Present
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- Directed the end-to-end design and development of the company’s booking platform, shaping its core user experience and visual architecture.
- Created scalable UX/UI design systems from the ground up, establishing consistent patterns and elevating product quality across all digital interfaces.
- Led and coordinated the development team, managing sprints, prioritizing tasks, and ensuring on-time delivery of product milestones.
- Acted as a strategic product owner, translating business objectives and user insights into actionable product decisions and design roadmaps.
- Drove the company-wide rebranding initiative, redesigning visual identity elements across digital, print, and marketing channels.
Molsoft. Quebec, Canada
QA Analyst & UX Contributor
Aug 2023 - Nov 2024
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- Conducted rigorous testing across complex system architectures, evaluating not only functionality but also UX quality and design coherence.
- Served as a communication bridge between project managers and developers, clarifying requirements, prioritizing issues, and ensuring alignment, effectively supporting project coordination.
- Produced structured QA documentation and test plans used across sprints, reinforcing cross-team workflow discipline.
- Identified UX inconsistencies and proposed interface improvements, influencing the refinement of information architecture and user flows.
- Created visual mock components and layout suggestions to support graphic designers and accelerate design-developer handoff.
- Worked closely with product owners to safeguard user needs, evolving into a quasi-UX strategist within the QA function
Meraki Vision. Madrid, Spain
QA Analyst
Feb 2023 - Jul 2023
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- Performed manual testing for mobile and web apps with a strong focus on usability, interface clarity, and user flow consistency.
- Collaborated closely with designers and developers, becoming an early bridge between design intentions and technical implementation.
- Reported bugs with detailed UX-oriented observations, helping refine the user experience in early product stages.
- Assisted the design team by creating small UI components and visual elements when needed, gaining initial hands-on design exposure
- Built foundational understanding of interaction patterns, accessibility issues, and user behaviour through systematic testing.
Tools and workflow&
Design Tools
Figma
Adobe Illustrator
Adobe Photoshop
Lightroom
Web Systems
Webflow
Shopify
WordPress
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Elementor
Workflow
Jira
Monday
ClickUp
GitHub
About
My path into design has been shaped by curiosity, structure, and a constant need to understand how things work. From systems and interfaces to brands, people, and ideas.
My CV brings together my experience across QA, UI/UX, brand design, project coordination, and visual communication. It reflects a background built between analytical thinking and creative direction.
Download my CV
Download my CV
